Jessica Macauley
Social Media Manager
Jessica Macauley is the founder of Clarity Thoroughbreds, where she specializes in social media strategy, brand messaging, and digital storytelling for the equine industry. With a strong background in communications and a lifelong connection to Thoroughbred racing and breeding, Jessica is known for creating clear, engaging content that resonates with both seasoned horsemen and broader audiences.
Her work focuses on crafting authentic narratives around horses, farms, and industry professionals—translating complex processes into compelling visual and written content. Jessica’s ability to blend accuracy, approachability, and consistent branding has made her a trusted partner for farms, consignors, and equine businesses seeking a stronger digital presence.
For Pinhook Partners, Jessica manages all social media communications. She develops and curates the content that highlights the young horses in the program, documents their progression, and communicates the team’s philosophy and milestones throughout the year. Her thoughtful approach ensures that Pinhook Partners’ online presence remains clear, professional, and closely aligned with its mission.
Jessica’s talent for presenting the Thoroughbred world with clarity and authenticity makes her a key contributor to the public voice of Pinhook Partners.
